Why do Universities Send Me Emails?

Why do Universities Send Me Emails?


You may have recalled times when you received emails send by Universities like Cambridge University and you probably didn’t know how to react. Mainly because you hadn’t even applied there and you live in a country across the university. That happens, it’s just a thing with universities. Students are even tired of having good universities spam them at the wrong time!

You must be thinking about why you get spammed by all these emails from the university. How did they get your id? Why are they spamming you now? Are you special and are they going to cut you some slack? Well, no they won’t. Sending emails from Universities is common and many students receive them so no, you won’t increase your chances of getting enrolled with them. But have all your other questions answered as you read this article! 

University emails 

Everyone is familiar with the student packages, discounts, brochures, and several other bits of information that come across from emails. You may have got emails from popular colleges and may have wondered whether they chose you? This process is followed by universities for very natural reasons.

Before anything else, break the idea that it is directed to you. Even if it has your name, it isn’t only for you. Universities send emails to many students across the globe. This practice has been carried forward for quite some time. These emails could differ in tone, language, and even topic. While some may be informative about an admission process or so, some may tell you about student offers and courses or something new that comes up at the university. 

Why do they send?

So what’s the catch? Why have you got this email? Nothing scary, nothing grand. It is normal to have received an email out of time when you’re a student. Here are a few reasons why:

  • Marketing 

You may have realized that sending emails is a great marketing tool for most shopping websites. Guess what? The same applies to universities as well. Emails are one of the most productive ways to personally interact and reach out to students. An email id may be easily available via school applications and other college documents. Therefore, as public students, they may choose to increase their reach by contacting you! 

  • Data storage 

Emails are a systematic way of getting your message delivered. Unlike other social media platforms, it stores the data well. They can get your attention through an Instagram post or via Facebook messenger. But, the chances of you considering the message worth reading is higher via an email. Think about it, you would probably scroll through a post but you’ll at least read the topic or first few lines of the email. 

  • Send out the information 

Often students who would want to enroll aren’t aware of the college’s packages and other information. As a method to send it out to students, emails are written. It gives you information about the university that you may have to look up and you probably wouldn’t. Just like shopping, you may have not known about a sale but when you get the mail, you think of considering it.  

  • Attract students 

Many students are running around with applications to get into their dream college. You may also know of students who already work on their grades and clubs to make an impressive application and ace the admission process. For attracting students like these, emails directly from the university are a straight shot. Imagine having a dream of being at Princeton and then getting an email. You’ll give it at least one read, won’t you? 

  • Professionalism 

Emails are mostly considered formal and serious means of communication. Except for spam, emails are used for important work. Universities too wish to give off the same impression and so send out emails. It maintains a professional and systematic thread that gives the idea that they mean business. 

  • Provide a source of communication 

You may have wanted to contact a college in the past but had no contact details. Or you may have had a number but weren’t as comfortable having a call. To avoid losing potential applicants with cases like these, emails are sent. While you have emails that are automated, some are officially sent. You can always use the address if you ever need to connect! 

  • The click perspective!

One of the major reasons to market, reach, and send out emails is to get the clicks. All things aside, even if you get 10 clicks and one person interested, it’s a boon. Students are in the exploring phase and will have the mindset that checking it out should be fine. Therefore, emails with links and things like that will receive clicks and increase the chances of getting applicants. 

What does it mean for you?

So you got the email, maybe checked it out. What next? The email can help you if you’re considering a particular college or if you’re open to ideas. If that’s the case you can always take advantage of the information in the email and progress further. However, if you’re not interested, you just have to let it go. Emails from universities bring no perks other than informing you about their offerings. It doesn’t up your chances of being enrolled nor will it provide some opportunity different from the rest. 


Universities send out an email as part of marketing and strategy. They’re just doing their best to reach out. On your part, it’s ideal to have a look at the same and consider if you’re interested. However, be sure to check that it’s a general email and not one that you applied to! 

  • Do universities send beneficial emails? 

Not really. If it is a general email, it would just be informative. From there, you have to decide if it applies to you or not. 

  • Can I do something about the spam emails from universities? 

You could put the mail under spam or so. However, it doesn’t hurt to receive a few emails from prestigious universities! For all you know, you may find an opportunity worth considering! So it’s better to let them be and stay informed.