What College Has Purple Colors?

Universities have long embraced the use of the color purple in their logos, uniforms, and overall campus aesthetic. Several American universities, from Northwestern University in Illinois to Gustavus Adolphus College in Minnesota, have long held the color purple to be symbolic of their unique identities and traditions. In this essay, we’ll go into the background of the color purple in educational institutions, as well as its relevance and influence on the lives of students, alums, and lecturers. Let’s learn about ‘What College Has Purple Colors?’.

What College Has Purple Colors?

What College Has Purple Colors?

Several educational institutions have adopted purple as one of their signature colors. Northwestern University, Syracuse University, Kansas State University, Carleton College, Gustavus Adolphus College, College of Saint Benedict and Williams College are among the most prestigious. All of these institutions’ logos, mascots, sports outfits, and even some of the campus structures include purple in some fashion. Several lesser-known colleges and institutions, in addition to these bigger ones, also choose the color purple in their branding. These institutions may be spread out across the nation, with varying focuses and student bodies, but they all have something in common: their usage of this striking color.

Purple in college branding: connotation and purpose

Nowadays, purple symbolizes wealth, wisdom, and royalty. Its richness, vitality, and extravagance make it a popular hue in advertising, marketing, and design. Several factors might create this pattern. Purple’s vividness makes it ideal for brand recognition and loyalty. The academic community also prizes creativity, inventiveness, and enlightenment—virtues associated with purple.

Purple’s connotations are another factor for instructional use. Prestigious schools should use purple since it symbolizes monarchy, power, and riches. Purple is associated with inventiveness and distinctiveness, making it a good option for creative, risk-taking organizations.

The Purple Empire

Different universities in the United States give the color purple a wide range of distinct and sometimes significant interpretations. The following are a few instances of this:

  • Northwestern University: The university’s official colors are purple and white. The color purple has long been associated with royalty, and at Northwestern it denotes the school’s dedication to academic distinction.
  • Syracuse University: University’s official colors are orange and navy blue, however purple is commonly utilized as an accent color. The institution uses the color purple, which is associated with knowledge, to emphasize its dedication to academics.
  • University of Washington: Purple and gold are the school colors of the University of Washington. Purple is a color of respect, whereas gold is a symbol of success. These two hues represent the university’s dedication to learning and its position as a national leader in higher education.
  • DePaul University: The official colors of DePaul University are royal blue and scarlet; nevertheless, purple is sometimes utilized as an accent color. In order to emphasize the university’s Vincentian purpose and dedication to social justice, the color purple is chosen.
  • Furman University: Purple and white are the school colors of Furman University. Royalty is symbolized by purple, whereas purity is represented by white. The school’s dedication to academic achievement and its position as a liberal arts education leader are symbolized by the combination of these two colors.
  • Kansas State University: The university’s official colors are royal purple and white. Royalty is symbolized by purple, whereas purity is represented by white. The school’s dedication to academic achievement and its position as a research and innovation leader are symbolized by the combination of these two hues.
  • University of the Pacific:  While black and orange are the school’s official colors, purple is often employed as an accent color. The university’s devotion to academic achievement and its position as a leader in higher education are highlighted by the use of purple, a color associated with royalty and sophistication.

Purple-themed customs

How purple has changed college culture is interesting. Northwestern University students and alumni wear purple for the annual “Paint the Town Purple” event to celebrate the school’s history and culture. Gustavus Adolphus College in Minnesota hosts a daylong “Purpleness” event in which students and faculty are encouraged to wear purple and participate in purple-themed activities and events.

Williams College employees and students dance to “Purple Rain” on the quad every year. Syracuse University’s “Purple Madness” event kicks off basketball season with fans wearing purple to support the team.

Purple’s impact on college

Pros of employing the color purple:

  • Unique Identity: One way for a university to set itself apart from others with similar names and logos is by adopting purple as its colour theme.
  • Metaphorical meaning: Symbolically, the color purple may express a feeling of sophistication and erudition due to its associations with monarchy, originality, and knowledge.
  • Appeal to emotion: the color purple is associated with a relaxing and soothing influence on the mind, which may assist establish a good emotional connection with current students, teachers, and graduates.

Contrarily, there are certain drawbacks to using the hue purple.

  • Charges: Although purple has symbolic significance for many, it may not have broad appeal. There is a possibility that some students and alums may choose for more mainstream color schemes.
  • Restrictive appeal: To build and maintain a unified visual identity, it may cost more money if a university decides to utilize purple prominently in its branding and marketing materials.
  • Cultural consequences: The color purple has negative connotations in certain cultures, making it undesirable for a school’s official color because of its association with death and grief.


Now We’ve learnt about ‘What College Has Purple Colors?’, In conclusion, several universities and colleges in the United States have adopted purple as their official school color, a phenomenon that is both interesting and complicated. The color purple, whether it be used to symbolize monarchy, innovation, or school pride, has and will continue to play a crucial part in the college experience for generations of students and graduates. 

However, choosing a school color is a very symbolic and personal act for educational institutions; there is no “correct” option. What counts most is the feeling of community and identity it helps to generate for students, alumni, and staff members regardless of whether the school decides to use purple, red, blue, orange, or any other hue.